Google Places Optimization
Its an absolute must for every small business owner. Gone are the days of customers finding you in the Yellow Pages.
What is Google Places? Basically your business profile which is attached to Google’s local search results. This is important because Google ranks these profiles above all others in their new first page local search results. It is best suited for businesses who need targeted marketing in their local town or region. For example, a Winnipeg Hair Salon is only interested in new clients from the local area and would not benefit from being #1 in Google for Hair Salon nationwide.
There are lots of web design and so called Internet marketing companies out there, but many aren't great in Search & Google Places Optimization and they don't know how to get you in the Google 7 Pack . We do! It takes a special multi-faceted approach that nets great results and we have the listings to prove it.
Here's what to do
1. Claim your Google Places listing if you haven't already – it’s easy to do and if one doesn’t exist for your business then you can quickly and simply create one, we can even help you if required. What is Google Places? Basically your business profile which is attached to Google’s local search results. This is important because Google ranks these profiles above all others in their new first page local search results.
2. Add pictures to your Google Places listing. The effectiveness of your Google places listing is impacted by it. You can also add a video, business hours and areas covered. The more information you can put in the better and will help your listing stand out when they appear in the search results, It also makes your Google Places Listing more eye-catching and attractive which may increase click through to your website.
Local Search Optimization is an incredibly cost effective marketing tool which can help bring your business to your clients on a local search level. Search Engine Optimization (SEO) is a precision tool which needs to be in every local businesses portfolio. Ignoring the advantages that search offers to your company is a step backwards in this online digital world, if you're not searchable very soon, you won't be found by those who matter most to you. Your consumers, both global, and more importantly, local.